Shame is... I like HD. I like several of their bikes, and as a company their history is really terrific. I think they do more than probably anyone out there in regards to keeping their customer base happy and offering the "extras" that keep people lining up. But, their model hasn't really changed in decades and their target demographic is dying. They have the US industrial mentality of "stay the course". Buell was a terrific opportunity for them to broaden horizons so the speak, but it was never given the proper support or backing. As younger riders become older riders, and the choices in models across all manufacturers continues to grow, Harley will just be the lumbering giant left in the wake. Not everyone wants or can afford a $20,000+ cruiser anymore. Not when some rivals offer a comparable machine for way less that will actually outlast the HD (or at least cost less to keep alive). And in an ever more global marketplace, the average 30+ year old customer isn't screaming "give me American made or give me death" anymore. They want reliability and affordability. Add some styling that doesn't stem from 1973 and even better. I honestly hope ol' Willie G gets over himself here at some point and THE Co. becomes a real player again. I for one would LOVE to see them produce a proper standard motorcycle, or even better a real performance oriented one. I guess we shall see.