VonYinzer said:
Just out of curiosity...
Why do you ask?
Several reasons.
I have been sewing for a while now, and I like to think am getting pretty good. I started with simple shirts, then made skiing sweatshirts, and most recently a cafe racer inspired leather backpack for riding to school. I am a computer science and econ major and so I dabble in web development and think from a business perspective. It seemed intuitive for me to set up an online store. Obviously, to really expand there has to be a market for me to sell my products. An online store makes sense and with the DoTheTon network, people who love quality goods, low start-up costs; and I could probably sell quite a few backpacks in the process.
So this got me thinking, what about a lifestyle store? I could sell my packs, but I wouldn't get nearly enough exposure because people would only come when they are looking for a pack. If I sold flannels, levi's, boots, helmets, then I have a better chance of people seeing my goods. I think there is a nostalgia about walking around with a flannel shirt and a wrench in your pocket that people love. I see skate shop lifestyle brands, surf inspired shops, as I walk through a mall, but not a shop that caters to the wrench pulling vintage guys. To me, it is a lifestyle brand opportunity. Harley definitely has a similar market, but I doubt anyone would wear a Harley jacket on a Honda cb750. It's taboo. So that was my original thinking. And as a student, it would be a cool gig. I love building and building a brand from the ground up would be a great experience.
But, this all started because I was sewing packs because I and enjoyed it. In essence, everyone on The Ton build because they enjoy it. They help each other because there is a passion to create and we are all logon because we enjoy hanging out and wowing at each others craftsmanship. There is something powerful about motorcycles that has draws us together to and go riding or hang out and tweak the bikes. So I figured, if we support our friends on the forum with advice and encouragement, then I think that people would be willing to support the well made parts, clothing, gear, art, etc. made by independent forum builders and craftsmen.
So aside from a store I thought of a another development project that could be a collective of all things cafe. A
makersrow.com (fashion sourcing in the USA), if you will, for dotheton and caferacer enthusiasts. The exposure would bring people to a common site that wouldn't be to product specific so people could browse and discover the hidden gem craftsmen who do what they do because they love and enjoy their work.
So, that was a pretty lengthy explanation, but basically I am starting the search for the independents brands that I could start with and grow from there. What do you think?