Sorry thats not Michelin stuff,I just used to get it from the M. distributor.It's "REMA tip top" brand stuff.It looks weird like some sort of confectionary.Another trick when trying to seat tires is to wrap a wide nylon tie down around the circumferance of the tire tightly when inflating.
I am 100% impressed by your solution for a cable operated rear brake.Bloody brilliant, I may well steal the idea.