I'm not calling anyone a "hipster". There's already one bullshit thread on DTT dealing with that topic. What I am saying is that although their bikes may be visually appealing, they're not particularly nice or special. Juat a conglomeration of high end parts and shiny paint. Really no better than any qualified wrench with a clean garage and a pile of money could build.
They sell them for 5x their real value or more because they're smart. Look at their first well known builds and more importantly the people who bought them. Rich, famous and pretty people who got lots of pics taken of them and published in all the magazines.
Next thing you know, every bike mag/blog in the world is clamoring to get there hands on one of their bikes for a photo shoot. Why? It sells magazines which sells ad copy. Now the relatively ho-hum bike that most fellas wouldn't have looked at twice is now a bonafied fucking rock star. Next step, welcome all the rich but not famous (but would love to be) assholes who have mummys credit card burning a hole in their pockets down for an exclusive open house. Make sure to have a carbon copy of the bike Mr. Superstar was photgraphed on for all the fashion rags sitting in the window. Bam... Sale made.
So, want art house fashion bikes? They're where you should look. Want bikes that will tear your head off on the street or track AND look purdy doing it? Stick around and listen to guys like Teazer...