Logo Design

rockcitycafe

rockcitycafe

I make things.
So as my little side business (obsession) grows, much to the chagrin of my girlfriend, I keep spending money on tools, parts or other business wise stuff... I just sorta hired a designer to come up with a logo, and before I approve it, I'm looking for opinions... this will probably end up as the logo for my website, on print ads, t-shirts and stickers... so I'd love to get some opinions from my fellow motorheads


roccity.jpg
 
I was the one with the two seats .....I dig this design, definitely looks professionally conceived. Did you pay him/her and they gave you just one design? Seems like for cash you would get more options, just a stab in the dark, I don't know anything about the business

Although does the "cafe racers" really allude to what your offering in your product range? I would read that and think it was a club, or a shop that build complete cafes maybe. Just tryin to help a good businessman :)
 
good points... I'm paying them for the logo, and then business card design... we've already gone through some changes, but I want to get suggestions before I give the designer a final list of changes
 
I think aesthetically, it looks good. But without understanding your brand, it's difficult to understand if it is appropriate or not.

For reference, my logo was professionally done as well. I've worked with a few graphic artist in my time, and Woody is the best. Anyway, I gave him a 3-page brand story before he did the design. In my working experience, that's how it's done. Without a brand, it's just a concept in one's head.

--chris
 
You should also consider the number of colors used in the logo when you start considering printing different items like shirts/paper etc. The red in the logo will add some cost to the printing.

Also consider black/white versions for invoices etc. What will that look like?
 
cool, I'm noting every suggestion... I also thought maybe it would be cooler if the chick was wearing a saladbowl helmet and maybe a neck bandana... or whatever you call a bandana when you use it to keep the bugs and pebbles outta your mouth
 
I am a graphic designer and design logos all the time. I am not sure what you are paying for this logo, but as a designer I always provide my clients with 3 options to choose from as a starting point. I also show the same three designs in both color and black and white and at different scales. So your designer should present some options. As far as the logo, I think that is some fine work and it is nicely done, I would stick with the designer but request some options and variations for the money. The look of the logo is right, the only change I would suggest is dropping the background and sticking with just the logo. The rule is if it looks good in black and white, it will look fantastic in color (Tim is right on the black and white also). Also does it communicate what you are trying to convey personally? Thats what really counts. - My 2 cents -MBS ;)
 
Helmet would be cool and bandana on the neck, or scarf. I meant what I said previously. It is a nice logo and quality work. The hair to checkers was a nice touch. I also like the front wheel on the name and the flames. Background makes it to busy though. -MBS
 
Is the name Roc City, or Rock City? If the second, I was thinking some Mercury wings on her ankle to help the "K" along?
+1 on the checkerboard; superfluous.
 
the checkers and flames are a little cliche for me. maybe classic to someone else. it is very busy to me. simple is better, less is more, whatever you want to say. if you take the current design, minus the crackle background, flames and checkers, i think you are onto something.

to me it really looks like a club logo. i am not sure that is says anything about your fiberglass parts. what would? i am not sure.

3 guages is too much for me. there are a lot of circles on the front of the bike. more than necessary? i think the girl and bike could be larger inside the box too.

i gotta say i love the font choices, and overall its a great starting point.

hope the critique is helpful.

later,

ryan
 
Uncle Ernie said:
Is the name Roc City, or Rock City? If the second, I was thinking some Mercury wings on her ankle to help the "K" along?
+1 on the checkerboard; superfluous.
Click to expand...

It's actually Roc City, I think the logo should incorporate my location, Rochester, New York... sorta a play on words I guess... I was sorta toolin around with the idea of calling it Rockit Cafe Racers... but I dunno, I guess I'm sorta here by default now
 
You've got flames and checkers, two clashing patterns. I'll say it 'til my dying breath, get rid of the checkers. Overdone to fuckin' death.

http://dotheton.com/index.php?topic=1724.0
 
I'll take a tee shirt, XL, 'bout a 10X10" print on the back, no pocket, quality cotton PLEASE, and would probly pay 16-18$ for it.
there's MHO.
 
DrJ said:
You've got flames and checkers, two clashing patterns. I'll say it 'til my dying breath, get rid of the checkers. Overdone to fuckin' death.

http://dotheton.com/index.php?topic=1724.0
Click to expand...


heheh, nice anti-checkers thread! I had checkers on my first bike, then I graduated to a white stripe with two tiny little black stripes close to the sides... it was classy, like shoes!


anyway, I think I'm going to ask the designer girl to do a helmet up and do something about the checkers, I'd like to see it with and without... the flames are kinda weird too, it's hard to tell what helps the design or hurts it becuase she only showed me the one test... haven't paid yet though, so the customer's always right!
 
what about actually writing Rochester, NY within the logo somewhere? or something about fibreglass, or 'glass' or something just to explain the inner workings a little more?

I second the nixing of the flames and checkers, and extra guage. The helmet idea is a good one, but keep the flowin hair comin out underneath, its sexy haha The triangle looks like the exact proportion of my cb750 motor mount .lol.
 
Its pretty and all, but im afraid if it might look to 'busy'.
less is more i guess...
im a graphics designer too.. and yeah, get more options on colors and scales...
simplicity works best for logos, u dont need the backgrounds and checkers and all..
just my 2 cents worth.
 
Too many gauges and lights. There also doesn't appear to be a seat on that bike...which is your kinda your specialty.
 
rockcitycafe said:
So as my little side business (obsession) grows, much to the chagrin of my girlfriend, I keep spending money on tools, parts or other business wise stuff... I just sorta hired a designer to come up with a logo, and before I approve it, I'm looking for opinions... this will probably end up as the logo for my website, on print ads, t-shirts and stickers... so I'd love to get some opinions from my fellow motorheads


roccity.jpg
Click to expand...

If you print that on a shirt I want to buy one!
 
Thanks for backing me up Punkrocker. Always good to hear from another designer that I am not too far off. Looking at it more, I would have to say getting a version without the checkers and flames is a good idea. The flames are more "chopperish" and the checkers I agree are way to stereotype to cafe racers. Try it with out the background for sure - still think its way too busy and put a pudding bowl helmet on her that has a stripe with her hair flowing out, a bandanna loosely around her neck and a garter belt on her leg, loose the tattoo and add Rochester NY in small light san-serif type under the name to the right or centered. My 2 cents again with a second critique - keep the change. -MBS
 
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