crazypj is trying to give you a hint. The choke should be fully open to run. If it is closed, no air is going into the carbs. I had the same problem when I first got my bike. I was used to my previous bike that had a plunger to set the choke. I would put the choke "ON" to start it (pull the plunger out). It would decrease the airflow, but would also increase the idle speed.
These older bikes are a bit more primitive. The choke is simply a butterfly valve that restricts air going into the carb. I rarely ever use mine. It is almost always "Open" (lever down). You only need to use it when it is cold, and then, you probably only need to close it half way. If you close it all the way, no air can get into your carbs. No air, no run.