I cracked open another facet of the hipster concept...
Early adopters make decisions based on their personal values aligning with a company's values (American made, shares profits with people in poor countries, made with respect for tradition, or whatever the reason). This is seen as authentic and genuine, because they aren't choosing what they do based on what anyone else is doing. Then the early majority sees these guys and will copy them, typically for the sake of being "cool" or whatever. Moving further right on the graph, you'll see the late majority. These are usually (but not limited to) guys who are married and have 4 kids, drive a mini van, and have vague recollections of belonging to (or sometimes even delusions of still belonging to) one of the categories to their left (I actually sit in this group, but I sell a product to the far left, so I've learnt to disguise myself for 8 hours a day. It's exhausting). On the far right is the laggard. He is someone who is either so painfully terrible at being cool, or he is someone who has a value set of his own (much like the early adopter), except that his value system says "screw the left side of this chart! You're all wasting your time! Just ride your damn 'cycle!" if he cares to say anything at all...
Save for the
laggard with values, there are social pressures on all of us, to get to the left side of this chart. It's used in EVERYTHING advertised to us. "Buy this hybrid sports car and you can drive to the beat of your own drum, you individual, you!" or "Take this Advil and you can get over that headache to get back on stage, you fucking ROCKSTAR!" What a hipster is, is this early majority, who is copying the early adopter, who (again) is seen as authentic and genuine. This implies that the hipster is not genuine, though we can be nice and admit it's not necessarily
always true.
The
laggard with values hates to be accused of even being aware of this system, and often clings to said values because he's been burned by the system in the past (this is the writer of that "motorcycles are dick enlargers" blog). The
late majority hates being told he's not at the least part of the early majority- he'll even admit to being a hipster (like I said, I'm him) in hopes it'll at least plant him in the early majority. The
early majority hates that he's not seen as genuine, and often over compensates to prove that he is, and becomes offended when accused of being a part of this group. The
early adopter doesn't care what we say about him. The
innovator was called Steve McQueen.
Tune in next week for another episode of "Ask Dr. Cool"