Same area as 2011, but much much expanded.
DO THE TON was on the entry side of the tunnel, with a number of pop up tents, banners and all manner of member bikes on display.
On the other side, at the bottom of the hill, there were a bunch of vendor spots (Iron & Air, Loaded Gun, Deus among many others), parking space for bikes and a live music stage.
At the top of the hill you had Dime City setup, the Ace Cafe venue and there was a judged bike show for cafe racers. Premium track viewing etc.
There was also a tram stop added to make it infinitely easier for people to actually get to the area, given it's a little off the beaten path.
I'd expect a similar setup this coming October, with the lessons learned incorporated to improve the experience for all.