I've got my eyes on the 2015 F150 - was thinking about trading my Golf in against it now that we're a 2 car family again (wife has a Fiat). But, I 'need' a truck perhaps 2-3 times a year, and for the difference in fuel costs, I can rent one when I need it. Not to mention parking a full size truck in Toronto is challenging.
But I do like them. I had a 1978 F150 (reg cab, long box - wish I still had it) and an extended cab short box 1986 F150, both back in the mid 90's when I lived out in the country and had to haul my own trash to the dump etc.
Now, I need a 4x4 in the spring to get up the road to the cottage and would like the extra cargo. For bikes, honestly, I'm getting too old to manhandle them into the bed of a truck anyhow so a nice trailer will fill the void and be hauled by the Golf.